By continuing to use our site, you agree to us using cookies in accordance with our privacy policy.


Dog Grooming

Our goal is to provide your dog with a quality dog grooming service in a safe and relaxing environment free from cages and drying cabinets. We take the best possible care of your dog using top of the range products in our unrivalled dog grooming salons.

Our trained dog grooming staff are focused on animal welfare and delivering the best possible quality service.

See what’s happening behind the scenes on our Instagram page @purplebonedoggrooming

Celebrate the opening of our new Hillgate parlour with these offers:

  • 20% OFF for new customers to our Hillgate & Notting Hill grooming parlours.
  • 10% OFF for booking 4 appointments in advance – discount applied to each booking.
  • 20% OFF for referring a friend*


Notting Hill – 020 7985 0903 or visit 95 Notting Hill Gate, London, W11 3JZ

Hillgate – 020 7349 0262 or visit 3a Hillgate Street, Notting Hill, London, W8 7SP

Alternatively please fill out the contact form below if you cannot get through via telephone and we will be in touch with a confirmation shortly.

Required fields (*).

Dog's Name & Family Surname:*

Dog's Breed:*

Service Required:*
Full GroomWash and TidyWashHand Stripping

Grooming Parlour
Notting Hill Gate (W11 3JZ)Hillgate (W8 7SP)



Any other comments:

Our email account is if you have any concerns.

1Full Groom

The ultimate beautification treatment for your dog!

Full Groom service includes the following:

  • Full body haircut
  • Shaving paw pads and sanitary trim around the rear
  • Brushing and undercoat removal
  • Shampoo & conditioning treatment
  • Blow drying
  • Nail clipping
  • Ear cleaning (Plucking only if needed)
  • Mouth washing
  • Deodorising coat spray

Starting prices are listed below^

Toy/X-Small** Breeds = £55

Small Breeds= £60

Medium Breeds= £65

Large Breeds = £75

X-Large Breeds = £85

Notting Hill purplebone london's best dog grooming Book Now ›

2Wash and Tidy

Freshen up your dogs coat today!

Wash & Tidy service includes the following:

  • Brushing and undercoat removal
  • Haircutting around the face, paws, rear and sanitary trim.
  • Shampoo and conditioning treatment
  • Blow drying
  • Nail clipping
  • Ear cleaning (Plucking only if needed)
  • Mouth washing
  • Deodorising coat spray

Starting prices are listed below

Toy/X-Small Breeds = £45

Small Breeds  = £50

Medium Breeds = £55

Large Breeds = £65

X-Large Breeds = £75

Book Now ›


A wash is perfect for pets-on-the-go and busy owners. It is quick and easy!

Wash service includes the following:

  • Mouth washing
  • Ear cleaning (Plucking only if needed)
  • Nail clipping
  • Shampoo and conditioning treatment
  • Brushing and undercoat removal
  • Deodorising coat spray

Starting prices are listed below

Toy/X-Small Breeds = £35

Small Breeds = £40

Medium Breeds = £45

Large Breeds= £55

X-Large Breeds = £65

Book Now ›

4Hand Stripping & Other Services

Hand stripping is the process of pulling the dead hair out of the coat of a non-shedding dog.

Hand stripping service includes the following:

  • Full body stripping
  • Shampoo and conditioning
  • Nail clipping
  • Mouth washing
  • Sanitary trim around the rear
  • Deodorising coat spray

Prices start at £70, however this will depend on the size of breed and the readiness of the coat.

Extra services can be requested separately or added to the other services.

  • Nail Clipping = £10 (Walk-ins welcome before 4pm)
  • Flea and Tick removal (Depends on severity of infestation) = £10
  • De-matting cost £5/£10/£20 extra
Londons best dog groomers Purplebone kings road chelsea Book Now ›


*Receive a 20% discount on your next grooming appointment when you refer a friend who hasn’t yet visited Purplebone. To apply this discount, both of you need to email with your desired appointment details, the dogs breed as well as you and your friends contact information.

^Starting prices are listed below, however the final price may vary based on double coat, matting, hand scissoring or dog aggression.

**Breed examples are as follow:

  • Toy/X-Small Breeds: Miniature Pinscher, Teacup Maltese, Min Daschund, Toy Poodle, Pug, Yorkie (small)
  • Small Breeds: Shih Tzu, Yorkie (large), French Bulldog, Westie, Min Schnauzer Min Poodle
  • Medium Breeds: Cocker Spaniel, Basset Hound, Cockerpoo, Border Collie
  • Large Breeds: Standard Poodle, Golden Retriever, Wheaton Terrier, Chow Chow
  • X-Large Breeds: Giant Schnauzer, Bernese Mountain Dog, Newfoundland, Samoyed, Great Dane


Our Chelsea store/parlour is now closed. All of our grooming staff will be located between our Notting Hill Gate store and our new grooming parlour located at 3a Hillgate Street W8 7SP, also in Notting Hill.

If there is a service that you would not like to be included in your full groom, please request it with your groomer. All above prices are close estimates, your allocated groomer will have the final say which will be discussed with you at the parlour.

Please note, our prices are confirmed after our Grooming Staff have concluded a consultation with the dog and owner present.  Any prices quoted over the phone are indicative and are subject to change.  Prices for washing and full grooms are influenced by size of dog and the length/condition of the coat. We reserve the right to charge extra for de-matting however all extra charges are subject to owners approval.

We offer 10% reduced price arrangements for clients who make standing appointments on fixed intervals.  Please discuss with our Senior Groomers.

Purplebone keeps detailed electronic records of all dogs, treatments and responsible staff. New clients must sign an electronic disclaimer form.

Purplebone keeps personal details of all clients and their dogs. Client data will never be shared or sold.