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Alfie Becomes the New Face of the Purplebox

You may have seen Alfie from his blog Alfiebear.com or shining his gorgeous eyes all over our most favourite social feed Instagram, maybe you have even caught up with his daily adventures on Twitter.

Alfie has also beautifully modelled our A/W16 jacket range, featuring on the February 2017 British Vogue wearing our Lumber Tweed Jacket.

alfiebear dog subscription box

The handsome Alfie is a four year old Springer Spaniel, who was destined to be a working dog. He decided the high life was more his style, and with the help of his lovely and super talented human Emma, now gets to travel the country, styling some of the latest and greatest doggy products.

alfiebear spaniel dog with toy

Alfie took a look at our Valentines Purplebox this month, and gave it his paw of approval.

alfiebear spaniel with dog toys london

So many goodies to sniff out!

alfiebear holds chewy bee toy on sale

Each month we fill a box with a range of toys, treats, and grooming essentials. Our February box included our natural Pork Jerky, Bea the Rope Bee, the delicious Jammy Slobber biscuit toy, Toothwipes to keep breath fresh and the essential poo bags. English dog food brand, Devoted, also sent some yummy samples of their grain free kibble our way.

If all that wasn’t enough, we also like to treat the pet parents with a gift too! What would a Valentines box be without chocolate? Our friends at Pump Street Bakery have some amazing products all made in the UK. Yum!

Alfie bear spaniel dog with purplebone purplebox

We can’t see where in the world Alfie will take his next box.

Alfie Becomes the New Face of the Purplebox, Purplebone’s Dog Subscription  – Wednesday 8th March 2017.