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Dog Grooming


Important Booking Tips

Start by selecting your location, then click ‘Next’ over in the right side corner.

The First Name is the Dog’s First Name *This bit is very important*.

State the dogs breed and coat condition, with as much detail about your desired groom as possible.

Tick ‘Remember Me’, to avoid re-typing all your details on this device again.

The ‘View or change my appointment’ button on your confirmed appointment email allows you to change the time or date of your appointment.

For new customers a £25 deposit is now required to secure your booking. For cancellations within 24 hours or not showing up to your appointment we reserve the right to request an advanced payment of £50 for the next appointment.

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These guys turn my hairy beast Denis to the most beautiful dog in the neighborhood!
Madina B.
20:47 16 Apr 19
We visited with my standard poodle puppy just to give him some exposure to the grooming environment, Billy was great with him and did a fantastic job with his wash and blow dry. He smelled great for 3 weeks after the groom. We returned a couple of months later for his first ever big boy cut and specifically requested Billy because he has 3 of his own poodles at home, so knows how to deal with poodle fur. Billy is so experienced and often grooms his dogs for shows. He's so knowledgeable and offered us some really useful advice. If the groom is not what you had hoped for, just say and they will fix it until you're happy - nothing is too much trouble.Purple Bone bent over backwards to get me an appointment that was convenient and are such a friendly bunch of people. So helpful and really put my mind at ease. We will not take our puppy anywhere else. I found them on instagram and they regularly post updates of all their dogs.
Kele D.
12:30 05 Mar 19
Great service, friendly environment and most important good treatment for your love ones 🐕, it is on good and & central location, the stylists are pro and gentle with the dogs, I highly recommend it.Btw they do have good offers on the services. 👌🏼
Carlos P.
20:16 20 Feb 19
Great customer service and a very pleasant experience. Rudolf came home with a great cut and very happy. Will definitely be coming back here for his next grooming.
Omer O.
22:55 14 Dec 18
It is very hard to find a good groomer who actually listens to what you want and delivers exactly that! The only place I am happy to part with my money! My bichon can be very fussy about who she likes, when I come to pick her up from here it’s clear she has had the time of her life. Would highly recommend!! Billy is incredible and I wouldn’t allow anyone else to groom my dogs.
Nicole S.
11:16 30 Nov 18
Pele has been coming to see Billy, since he was 13 weeks old. He loves his visits and comes out looking fabulous every time! Thanks for the face trim, we think he looks even cuter! See you in 3 weeks for wash and blow dry! Purplebone is the best!
Kate B.
20:14 15 Nov 18
I had a great first experience with purplebone and Billy in particular upon a friend's recommendation. Professional, fast and kind, attentive treatment which is most important as I have a slightly nervous dog. More expensive than other places but I will go back again because of the service.
Suzie K
17:30 26 Mar 19
Good service, fair price, very professional and it seems that our doggies are happy too. We are very pleased that we have discovered this place.
Marina M.
23:17 21 Mar 19
One of the best dog groomers i have ever been to. Really professional staff, very friendly and patient too. Highly recommended.
Emily B.
15:48 21 Mar 19
Amazing job with my very nervous show type cocker spaniel! She was calm and happy, and beautifully groomed when I collected her. Thank you!
Rachel A.
12:52 11 Mar 19
I LOVE the Purplebone spa in Notting Hill! They take the best care of my puppy Ziggi!!!! Exceptional service and they’re so sweet! Xxx
Kiran G.
11:43 20 Feb 19
This is the best grooming salon in London. My dog always looks forward to going back here for shampooing. They are very friendly and also professional to advise me about dogs' treatment.
Yuta H
11:07 20 Feb 19
The team at Purplebone are amazing - they took such great care of my dog and gave him a fantastic cut. If you're looking for a dog groomer - these guys are the best. They also stock a great range of dog accessories.
James A.
13:02 09 Feb 19
So far the BEST groomers in central London. Have been to so many groomers before and Couldn’t be more satisfied with my puppies full groom at purple bone. They take responsibilities very seriously and they’re extremely friendly and caring, highly recommending this place to everyone ❤️❤️❤️
Aysan L
14:25 17 Jan 19




Purplebone is London’s premier dog grooming parlour. We have many options available, including an exciting new ultra pampering session, full groom, wash and tidy, wash, hand stripping as well as a la carte options (Please find the service breakdown below).

Our City & Guilds qualified, award winning, highly trained dog grooming staff are focused on animal welfare and delivering the best possible expert quality service.

The goal is to provide your dog with the highest quality dog grooming service in a safe and relaxing environment free from cages and drying cabinets. We take the best possible care of your dog using top of the range products and equipments in our unrivalled dog grooming salons.

Our Notting Hill parlours are open 6 days a week, with booking available between 9.30am until 5pm. 



spa for dogs

Premium Pamper

The definition of ultra beautification. New to 2019!

full cut dog grooming london

Full Groom

This is everything your dog needs to look and feel great.

wash and cut dog london

Wash and Tidy

Freshen up your dogs coat today with a wash and tidy.

Wash dog london


A wash is perfect for pets-on-the-go and busy owners. It is quick and easy.

hand stripping on dogs

Hand Stripping

The process of pulling the dead hair out of the coat of a non-shedding dog.

dog grooming nail cutting

À La Carte

Simply add these to another service, or select on it’s own. Walk-in’s accepted for nail clipping only.

Premium Pamper Full Groom Wash and Tidy Wash Puppy Welcome Package Hand Strip A La Carte
Duration of service 2.5 Hours 2 Hours 1.5 Hours 1 Hour 1.5 Hours 3 Hours Up to 30 Mins
Ultrasound Teeth Cleaning
Nail Grinding
Nail Clipping
Blueberry Facial
Full Body Haircut
Face & Paws Cut
Shaving Paw Pads
Sanitary Area Trim
Undercoat Removal
Blow Drying
Ear Cleaning
Mouth Wash
Deodorise Spray
Hand Stripping
Book Dog Grooming appointment London



Find out how much it costs to get your dog groomed at Purplebone below.

+ - Toy Breeds (Up to 6 kg)

Toy Yorkie


Teacup Poodle

Miniature Dachshund

Italian Greyhound


Toy Maltese


Prices Start From:

*NEW* Premium Pamper – £120

*NEW* Ultrasound Teeth Cleaning – £50

Full Groom – £55+

Wash and Tidy – £45+

Wash – £35+

Hand Stripping – £75+

*NEW* Nail Grinding – £15

+ - Small Breeds (6 kg - 12 kg)

Bichon Frise


Toy Poodle

Cavalier King Charles Spaniel


Mini Schnauzer

Shih Tzu

French Bulldog

Prices Start From:

*NEW* Premium Pamper – £130

*NEW* Ultrasound Teeth Cleaning – £50

Full Groom – £60+

Wash and Tidy – £50+

Wash – £35+

Hand Stripping – £75+

*NEW* Nail Grinding – £15

+ - Medium Breeds (12 kg - 25 kg)

Border Collie


Cocker Spaniel

Mini Poodle

Springer Spaniel

Tibetan Terrier

Wheaton Terrier

Staffordshire Bull Terrier

Mini Golden Doodle

Prices Start From:

*NEW* Premium Pamper – £150

*NEW* Ultrasound Teeth Cleaning – £50

Full Groom – £65+

Wash and Tidy – £60+

Wash – £50+

Hand Stripping – £75+

*NEW* Nail Grinding – £15

+ - Large Breeds (25 kg - 40 kg)



English Setter

German Shepherd

Golden Retriever

Hungarian Vizsla


Standard Poodle

Airedale Terrier

Prices Start From:

*NEW* Premium Pamper – £170

*NEW* Ultrasound Teeth Cleaning – £50

Full Groom – £80+

Wash and Tidy – £70+

Wash – £50+

Hand Stripping – £75+

*NEW* Nail Grinding – £15

+ - Extra Large Breeds (40 KG - 80 KG)

Bernese Mountain Dog

Great Dane

Giant Schnauzer 


Chow Chow



Saint Bernard

Prices Start From:

*NEW* Premium Pamper – £180

*NEW* Ultrasound Teeth Cleaning – £50

Full Groom – £90+

Wash and Tidy – £80+

Wash – £70+

Hand Stripping – £75+

*NEW* Nail Grinding – £15

Please note that short haired ‘Large Breeds’ and ‘Extra Large Breeds’ can be considered to be priced in the same category as ‘Medium Breeds’ or ‘Large Breeds’ respectively. The store staff will guide you through the specifics and have final say of cost.

All above prices are very close estimates, your allocated groomer will have the final say which will be discussed with you at the parlour. Prices are influenced by size of dog and the length/condition of the coat. We reserve the right to charge extra for de-matting however all extra charges are subject to owners approval. Purplebone keeps detailed electronic records. Client data will never be shared or sold.





Purplebone Dog Grooming Collection and Drop Off

Collection & Drop Off

We are now offering a collection and drop off service for dogs groomed at Purplebone and located within the illustrated London Post Codes (W2, W8, W9, W10, W11, W12, W14). Currently collecting dogs with grooming appointments at:

Tuesdays, 10.30am & 2.30pm

Thursdays, 10.30am & 2.30pm

Dogs will be picked up by a staff member in our Purplebone Mini Cooper up to half an hour before appointments. The service costs £10 each way and must be paid in advance in store or over the phone. Please request this service by adding your collection and address details in the ‘Comments’ section whilst booking your next groom. *Customers in the W2 London post code are charged an extra £10 congestion charge.


+ - Dog Grooming Bookings (Multiple Dogs 2+)

Our appointment booking app is great when you have one dog using one slot, however we can get really busy and if you have two or more dogs it’s tricky to book their appointments all in for the same day / time slot.

We are very happy to accommodate customers with more than two dogs and want to book their grooming appointments in for the same day / time slot.

Please fill out the form below and we will be in touch via phone or email with confirmation.

Your First and Last Name (required)*

Your Email*

Your Telephone Number*

Dogs Names*

Number of Dogs?*

Select Location*

Dog Breeds*

Desired Day & Time Slot*

Grooming Service*

Your Message

+ - View Our Vacancies Here